Pre-Sales & Solutions Engineering
Fractional SA support for software companies. Discovery, demos, POCs, RFPs, and technical win plans. I've done this job for a decade and can plug in fast.
Senior Solutions Architect at Writer · Denver, CO
Ten years in enterprise pre-sales and delivery. Yext, then co-founding a systems integrator, now Writer. I sit with the customer’s architects, figure out what they actually need, and get it live. I also take on select consulting work.

My first business was a pumpkin stand in upstate Pennsylvania. I was 12. By college I had more ambition than grades and nearly didn't make it out. But something clicked, and I landed in NYC at Yext where I got promoted 5 times in 8 years, made President's Club, and worked on some of the largest deals in company history. Then I left to co-found a systems integrator and spent three years on the delivery side, building the team from zero to 17 people.
Now I'm back in pre-sales as a Senior Solutions Architect at Writer, covering enterprise accounts in the West. Having sold software, implemented it, and been the one stuck supporting it, I tend to ask the uncomfortable questions early. I still build things on the side because it keeps me honest. When I'm not working I'm usually training for my next Ironman, somewhere in the mountains, or planning the next trip.
I take on a handful of outside engagements at a time. If you're buying, selling, or building enterprise software and want someone who has been on all three sides, let's talk.
Fractional SA support for software companies. Discovery, demos, POCs, RFPs, and technical win plans. I've done this job for a decade and can plug in fast.
Picking or renegotiating enterprise software? I help buyers cut through vendor pitches on collaboration (Zoom, Teams), digital identity and e-signature, and web platforms.
Strategy, platform selection, and builds on WordPress, Contentful, Sanity, Webflow, or Next.js. From a single site to hundreds of location pages.
Listings, structured data, and local pages so people find you on Google, Maps, and the newer AI answer engines.
Buyer-side and implementation perspective for investors and research teams on enterprise software, collaboration, identity, and website infrastructure.
Small tools I build on nights and weekends. Most are open source.
From clients I delivered for as co-founder of Arc4, verified on G2.
“Arc4 has been an exceptional development partner. Their combination of technical skill, professionalism, and efficiency makes them one of the most dependable vendors we work with.
“They made this project so easy, especially when I had multiple large projects moving at the same time. I knew I did not have to worry about deadlines.
“A vital partner rather than just a vendor. They come with recommendations to make our work easier, more accurate, and better for the end customer.
“They actively monitor, flag issues, and provide recommendations before problems arise. Communication is always prompt and clear.
Localogy L25 speaker and podcast guest. Happy to talk enterprise sales, implementation, or endurance sports.
How local businesses can stay findable as search changes. Presented at Localogy L25.
How buyers and vendors can stop running proofs of concept that end in “let’s revisit next quarter.”
What it actually looks like to build something from nothing. No playbook, no safety net, no plan B.
Lessons from 50+ enterprise implementations.
What 5 Ironman finishes taught me about performing under pressure.
When nothing exists yet and you have to build the plane while flying it.
Notes on search, websites, building a company, and lessons from the road.
Quick answers about my work, consulting, and background.
I'm a Senior Solutions Architect at Writer, covering enterprise accounts in the West. Day to day that means discovery with customer architecture and IT teams, solution design, proofs of concept, and figuring out how the thing actually plugs into their stack.
Pre-sales and solutions engineering help (including fractional SA work), platform and vendor advisory, website and CMS projects, search and local visibility, and expert calls for investors and research firms. Email me with what you're working on and I'll tell you honestly if I'm a fit.
Enterprise conferencing and collaboration (Zoom, Microsoft Teams), digital identity and e-signature, cloud platforms (AWS, Azure), and web and CMS platforms (WordPress, Contentful, Sanity, Drupal, Webflow, Shopify). Plus a decade of search and listings work from Yext.
Yes. I regularly do calls through the major expert networks on enterprise software, collaboration platforms, digital identity, and website infrastructure, mostly from the buyer and implementation side.
Yes. I spoke at Localogy L25 and have been a podcast guest. Happy to talk about enterprise pre-sales, implementation, building a company from zero, or what Ironman training teaches you about work.
I co-founded a systems integrator and grew it from zero to 17 people with 50+ enterprise implementations. Before that I spent 8 years at Yext, promoted 5 times from Enterprise Sales Coordinator to Senior Solutions Architect, with multiple President's Club years.
5x Ironman finisher. Mountaineer and backcountry skier based in Colorado. Traveled solo through 15 countries. Started my first business at 12 selling pumpkins in upstate Pennsylvania. Nearly failed out of college. Figured it out.
Denver, Colorado. I work with people nationwide and previously lived in New York City and Washington D.C.
Consulting, expert calls, speaking, or just comparing notes on enterprise software or the mountains. Email is fastest.
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