The Rise of AI for Small Businesses
How local businesses can prepare for AI search and LLMs. Presented at Localogy L25.
Co-Founder & VP of Operations & Services at Arc4
I build companies,
ship products,
and close deals.
I sold my first pumpkin at 12, nearly flunked out of college, and somehow ended up co-founding a company that delivers for the Fortune 500. I write Claude API code before my first coffee and present to executives after lunch.
About
Building teams, scaling companies, pushing limits.
My first business was a pumpkin stand in upstate Pennsylvania. I was 12. By college I had more ambition than grades and nearly didn't make it out. But something clicked, and I landed in NYC at Yext where I got promoted 5 times in 8 years, made President's Club, and closed some of the largest deals in company history. Then I left it all to start something from nothing.
Today I run multiple teams delivering 50+ enterprise implementations across retail, healthcare, manufacturing, and education. I still write production code with Python and the Claude API every day because I never want to be the founder who stops building. When I'm not working I'm usually training for my next Ironman, somewhere in the mountains, or planning which country to visit next.
Skills & Stack
What I work with.
Daily Use
PythonClaude APIReactNext.jsTypeScriptVercel
CMS
WordPressContentfulSanityDrupal
AI / LLM
Claude APIChatGPTGeminiPrompt Eng.LLM Eval
Infra
VercelNetlifyAWSREST APIsGit
Enterprise
Solution Arch.Pre SalesAPI DesignMulti National
Tools
ConductorJiraHubSpotSlack
Career
The full story.
Arc4 — Denver, CO
Co-Founder & VP of Operations & Services
·Co-founded and built the company from scratch
·Led a full platform rollout for a global manufacturing brand: React, Next.js, multi national deployment
·Delivered 50+ enterprise implementations for Fortune 500 clients across retail, healthcare, education, and manufacturing
·Built internal tools for operations, reporting, and team management
·Python and Claude API code daily for production internal and client tools
·Manage multiple teams across delivery, development, and strategy
Yext — Washington, D.C.
Senior Solutions Architect
·Led one of the largest healthcare AI search and provider search deployments in the company’s history
·Technical pre sales: API architecture, POCs, C suite presentations
·Multiple President’s Club awards, top SA, off cycle promotions
·Created integration frameworks adopted org wide, mentored junior architects
Yext — NYC & D.C.
4 Roles, 4 Promotions
·SA Partnerships — enabled agency and tech partners (NYC)
·Solutions Engineer — live demos and POCs for enterprise (D.C.)
·Technical Project Manager — 10+ concurrent implementations (NYC)
·Enterprise Sales Coordinator — first job, promoted within a year (NYC)
Work
Things I've built.
FEATURED PROJECT
AI Visibility & Local SEO Audit Tool
Free tool scoring businesses across ChatGPT, Claude, Perplexity, Google AI, 8 directories, 3 review platforms, and 6 SEO dimensions.
Competitive benchmarking, revenue projections, email gated action plans. React, Next.js, Vercel.
Try the Live Tool →What it audits:
AI search visibility (ChatGPT, Claude, Perplexity, Google AI)
8 publisher directory listings with NAP checks
Review sentiment across Google, Yelp, Facebook
6 point SEO audit with letter grades A+ through F
Competitive benchmarking vs up to 5 competitors
Revenue impact projections by category
Email gated action plans for lead gen
Multi city support (up to 6 locations)
FREE TOOL
AI Resume Coach
Upload your resume, paste a job description, and get a scored review with specific recommendations from a hiring manager perspective.
Hiring manager comparison, ATS compatibility check, industry-specific tips, and a 6-second test. Powered by Claude AI.
Try the Resume Coach →What you get:
Overall letter grade with 5 category scores
6-second test: would a hiring manager keep reading?
Stack rank vs other candidates at your level
ATS compatibility score with explanation
Industry-specific tips for your target role
Top 3 prioritized actions to take right now
Strengths analysis so you know what to keep
Direct consultation option for deeper help
Testimonials
What clients say.
Verified reviews from G2.com for Arc4.
“Arc4 has been an exceptional development partner. Their combination of technical skill, professionalism, and efficiency makes them one of the most dependable vendors we work with.
“They made this project so easy, especially when I had multiple large projects moving at the same time. I knew I did not have to worry about deadlines.
“A vital partner rather than just a vendor. They come with recommendations to make our work easier, more accurate, and better for the end customer.
“They actively monitor, flag issues, and provide recommendations before problems arise. Communication is always prompt and clear.
Speaking
Available for speaking.
Localogy L25 speaker. Achieve Podcast guest.
Building from Zero
What it actually looks like to build something from zero. No playbook, no safety net, no plan B.
Enterprise Implementation at Scale
Lessons from 50+ Fortune 500 implementations.
Mountains, Ironmans, and Business
What 5 Ironman finishes taught me about performing under pressure.
AI Search and Local SEO Strategy
Visibility across ChatGPT, Claude, Perplexity, and Google AI.
Scaling Teams in Ambiguity
When nothing exists yet and you have to build the plane while flying it.
Blog
Insights & stories.
Strategy, technical deep dives, personal growth, and lessons from the road.
FAQ
Frequently asked.
Common questions about my work, consulting, and background.
Contact
Let's talk.
Whether you need consulting, a speaker, or just want to connect about AI, enterprise tech, or endurance sports.
Download Resume ↓