The Rise of AI for Small Businesses
How local businesses can prepare for AI search and LLMs. Presented at Localogy L25.
Co-Founder & VP of Operations & Services at Arc4
I build companies,
ship products,
and close deals.
From selling pumpkins at 14 to co-founding a company and scaling it to 17 people. I write Claude API code in the morning, present to Fortune 500 executives in the afternoon, and manage my team in between.
About
Building teams, scaling companies, pushing limits.
I started my first business at 14 selling pumpkins in upstate New York. Almost failed out of college. Ended up in NYC, got promoted 5 times in 8 years at Yext, made President's Club multiple years, closed some of the largest deals in company history, and eventually left to co-found Arc4.
Today I run a 17 person team delivering implementations for 50+ enterprise clients across retail, healthcare, manufacturing, and education. I write production code with Python and the Claude API every day. Outside of work I have finished 5 Ironmans, climb mountains, and spent 90 days traveling solo through 15 countries.
Skills & Stack
What I work with.
Daily Use
PythonClaude APIReactNext.jsTypeScriptVercel
CMS
WordPressContentfulSanityDrupal
AI / LLM
Claude APIChatGPTGeminiPrompt Eng.LLM Eval
Infra
VercelNetlifyAWSREST APIsGit
Enterprise
Solution Arch.Pre SalesAPI DesignMulti National
Tools
ConductorJiraHubSpotSlack
Career
The full story.
Arc4 — Denver, CO
Co-Founder & VP of Operations & Services
·Co-founded and grew from zero to a growing team in under two years
·Led a full platform rollout for a global manufacturing brand: React, Next.js, multi national deployment
·Delivered 50+ enterprise implementations for Fortune 500 clients across retail, healthcare, education, and manufacturing
·Built internal tools for operations, reporting, and team management
·Python and Claude API code daily for production internal and client tools
·Manage multiple teams across delivery, development, and strategy
Yext — Washington, D.C.
Senior Solutions Architect
·Led one of the largest healthcare AI search and provider search deployments in the company’s history
·Technical pre sales: API architecture, POCs, C suite presentations
·Multiple President’s Club awards, top SA, off cycle promotions
·Created integration frameworks adopted org wide, mentored junior architects
Yext — NYC & D.C.
4 Roles, 4 Promotions
·SA Partnerships — enabled agency and tech partners (NYC)
·Solutions Engineer — live demos and POCs for enterprise (D.C.)
·Technical Project Manager — 10+ concurrent implementations (NYC)
·Enterprise Sales Coordinator — first job, promoted within a year (NYC)
Work
Things I've built.
FEATURED PROJECT
AI Visibility & Local SEO Audit Tool
Free tool scoring businesses across ChatGPT, Claude, Perplexity, Google AI, 8 directories, 3 review platforms, and 6 SEO dimensions.
Competitive benchmarking, revenue projections, email gated action plans. React, Next.js, Vercel.
Try the Live Tool →What it audits:
AI search visibility (ChatGPT, Claude, Perplexity, Google AI)
8 publisher directory listings with NAP checks
Review sentiment across Google, Yelp, Facebook
6 point SEO audit with letter grades A+ through F
Competitive benchmarking vs up to 5 competitors
Revenue impact projections by category
Email gated action plans for lead gen
Multi city support (up to 6 locations)
FREE TOOL
AI Resume Coach
Upload your resume, paste a job description, and get a scored review with specific recommendations from a hiring manager perspective.
Hiring manager comparison, ATS compatibility check, industry-specific tips, and a 6-second test. Powered by Claude AI.
Try the Resume Coach →What you get:
Overall letter grade with 5 category scores
6-second test: would a hiring manager keep reading?
Stack rank vs other candidates at your level
ATS compatibility score with explanation
Industry-specific tips for your target role
Top 3 prioritized actions to take right now
Strengths analysis so you know what to keep
Direct consultation option for deeper help
Testimonials
What clients say.
Verified reviews from G2.com for Arc4.
“Arc4 has been an exceptional development partner. Their combination of technical skill, professionalism, and efficiency makes them one of the most dependable vendors we work with.
“They made this project so easy, especially when I had multiple large projects moving at the same time. I knew I did not have to worry about deadlines.
“A vital partner rather than just a vendor. They come with recommendations to make our work easier, more accurate, and better for the end customer.
“They actively monitor, flag issues, and provide recommendations before problems arise. Communication is always prompt and clear.
Speaking
Available for speaking.
Localogy L25 speaker. Achieve Podcast guest.
Building from Zero
Starting a company from nothing and scaling it with no playbook.
Enterprise Implementation at Scale
Lessons from 50+ Fortune 500 implementations.
Mountains, Ironmans, and Business
What 5 Ironman finishes taught me about performing under pressure.
AI Search and Local SEO Strategy
Visibility across ChatGPT, Claude, Perplexity, and Google AI.
Scaling Teams in Ambiguity
Building a team from scratch when no process or precedent exists.
Blog
Insights & stories.
Strategy, technical deep dives, personal growth, and lessons from the road.
FAQ
Frequently asked.
Common questions about my work, consulting, and background.
Contact
Let's talk.
Whether you need consulting, a speaker, or just want to connect about AI, enterprise tech, or endurance sports.
Download Resume ↓